Peter Sher - brandguide.me (Page 3)

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Does it pay off? The value and advantages of branding.

Are strong brands crisis proof? Many are familiar with the term branding, but few people know its value. Yet a strong brand can be very valuable in itself. Still, it is not obvious for everyone working in executive positions or in finance whether branding is a rich man’s hobby

Who needs a design system and why? What is the structure of such a system? And what is it anyway?

When they hear ‘creative process’, most people think of chaos, but a successful creative process is based on a system. With a proper and consistent design system you can save a lot of time in the design process, and it also allows you to create something new from an existing

What is branding? (Detailed overview, not just for designers)

We often hear the term branding in the context of products, organisations and services. What is it and how can you do it effectively? For your brand to be successful, you must know how to make people talk about it. What do we mean by brand and branding? What is

Great experiences with Brand Sprint

An effective workshop format Let’s get right into it. But this is what we have seen recently. In our design planning projects, process is the key—we always know what comes next, we take the client by the arm and walk through it together. We achieve the results together,

Storytelling, branding and typography—what’s the connection?

The way to the audience’s heart is through good stories. These usually have 6 components (problem, hero, guidance, plan, implementation, success). Stories establish connections. Brands that don’t use the power of storytelling pass up a great opportunity. Brand components and contents are less intriguing when there is no

The effects of subliminal messages

Subliminal messages in branding and in the Hungarian media Politics aside, you can see interesting things if you watch television. On the TV2 channel you can see the word Digitisation for a few tenths of a second in between standard length commercials, as even the hungarian telex news portal reported.

Digital branding – favicon is the new fax

The digital branding process is quite different from conventional visual branding. Digital media and digital brand design require a different mindset from the designer, this is something we must adapt to. A basic visual identity package is not the business card+letterhead+folder (…) package any more. We print less and

Top 5 trends in visual branding

What trends to expect in visual branding and identity design this year? I don’t like articles that tell us what trends and events we are to expect for the future. And yet I’m writing a post exactly like that—even though I can’t see the future, either,

The rise and fall of sans-serif typefaces

I remember the typography issues we had in the early 2000s, when I was working at Disney, designing and maintaining their European websites. Looking back, I can say our options in typography were rather limited. Technological restrictions Nowadays we can hardly imagine this, but we had about 6-8 fonts to

Pirate branding

Is branding something pirates already did? Yes, most probably, though they were not aware of it. British naval records show that the first pirate to use the flag with the skull, the Jolly Roger, as a symbol was Emanuel Wynn in the 18th century. It was described as a black