The top 9 branding books to boost your development The following books are mostly centred around branding and design issues, but other creatives, freelancers and entrepreneurs can integrate several of them into their own processes.
AI in Graphic Design What does it mean for the work of the graphic designer? What can you use it for? What can’t you use it for? New AI tools are introduced every day—let’s explore the opportunities they provide.
Sweden's unique typeface Increasing numbers of cities and countries are opting for a unified identity in their communication efforts. At the national level, the Swedes stand out for developing their unique font.
The disappearing diversity of logos There is an increasing trend in the world of logos towards simplicity – sans-serif fonts are getting popular and are widely used by brands. But doesn’t this mean that originality will be lost? Will logos be all too similar? Why are sans-serif fonts so popular?
Personal branding from a big gun – We went to Chris Do’s workshop If you already have your brand, you might ask, how can you make all this your own? Here is the gist for you, these are the most important things to think about if you are thinking of personal branding.
Levels of development of a designer My theory is that as a designer working on visual branding projects you go through several stages of development. You need time to grow, getting from one stage to the other takes time. To move on from a stage, you need a senior colleague or an external mentor/help you
Storytelling, branding and typography—what’s the connection? The way to the audience’s heart is through good stories. These usually have 6 components (problem, hero, guidance, plan, implementation, success). Stories establish connections. Brands that don’t use the power of storytelling pass up a great opportunity. Brand components and contents are less intriguing when there is no
Digital branding – favicon is the new fax The digital branding process is quite different from conventional visual branding. Digital media and digital brand design require a different mindset from the designer, this is something we must adapt to. A basic visual identity package is not the business card+letterhead+folder (…) package any more. We print less and
Top 5 trends in visual branding What trends to expect in visual branding and identity design in 2023? I don’t like articles that tell us what trends and events we are to expect for the future. And yet I’m writing a post exactly like that—even though I can’t see the future, either,
Pirate branding Is branding something pirates already did? Yes, most probably, though they were not aware of it. British naval records show that the first pirate to use the flag with the skull, the Jolly Roger, as a symbol was Emanuel Wynn in the 18th century. It was described as a black