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typography, graphic design and more

When silence speaks louder: Schiphol Airport’s new identity and the non-space challenge

Branding, Graphic Design

This is exactly the thought at the heart of Amsterdam-based design studio Thonik's Schiphol project. And it's brilliant. But before…

Branding

Branding is the magic that transforms a business into a personality people genuinely connect with. It's about discovering your unique voice and values, then expressing them consistently across every touchpoint. Learn how to build brands that don't just look good—they feel authentic and create lasting relationships with the right audience.
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When silence speaks louder: Schiphol Airport’s new identity and the non-space challenge

Branding, Graphic Design
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The Brand Identity Lifespan: A Practical Guide for Designers

Branding, Graphic Design

Today's Reality: The Accelerating Pace of Change Here's something that might surprise you: brand identities now last an average of 7-10…

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Guides to download

Sometimes you need actionable resources you can reference again and again while working on real projects. Our downloadable guides are like having a design mentor in your toolkit—packed with templates, checklists, and step-by-step frameworks you can apply immediately. Get the practical tools that bridge the gap between learning and doing.
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Brand Sprint guide

Learn the basics of SEO all in one place, including crawling, indexing, search engine ranking signals, choosing keywords, content freshness, anchor text, and more.

Download the guide

Brand Sprint guide

Learn the basics of SEO all in one place, including crawling, indexing, search engine ranking signals, choosing keywords, content freshness, anchor text, and more.

Download the guide

Typography

Every typeface has a personality and tells a story before you even read the words. Playful curves feel friendly and approachable, while sharp geometric forms communicate precision and authority. Discover how to choose and use typography strategically to make your visual messages crystal clear and emotionally resonant.
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Visual Identity of a Brand: 7 Actionable Steps to Create a Distinctive Brand Look

Branding, Graphic Design, Typography

Quick takeaways Before we get into the fun stuff, here's your roadmap to visual identity success: Define your strategy first –…

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The rise and fall of sans-serif typefaces

Typography
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Graphic Design

Graphic design is visual problem-solving at its finest—combining beauty with purpose to communicate ideas effectively. Like learning a new language, you'll master the vocabulary of colors, shapes, and composition to create designs that both captivate and convert. Explore the principles and practical techniques that make great design work.
Go to Articles

When silence speaks louder: Schiphol Airport’s new identity and the non-space challenge

Branding, Graphic Design
Read story

The Brand Identity Lifespan: A Practical Guide for Designers

Branding, Graphic Design

Today's Reality: The Accelerating Pace of Change Here's something that might surprise you: brand identities now last an average of 7-10…

Read story