I have been thinking a lot about how best to represent the branding process. Many people think that branding starts (and sometimes ends) with the logo, but the reality is obviously different. The visual aspect of branding is important, but in order to know what needs to be communicated visually,

I started my design career at Disney. 🐭 I could say that I finished there, because I didn't have any other jobs as an employee after that: I started my own business, zwoelf and later brandguide. But that's not the point :) I learned a lot at Disney.

At zwoelf strategy & design, the first step of every visual branding process is one or several discovery sessions to gather all the information we need for the brief. This is a personal or online discussion with the stakeholder(s). How a brand turns into visual identity Ready to elevate

As a successful graphic designer, I spent years creating and building a growing studio, producing work that I was proud of. However, around 2013, I felt for the first time that in order to truly understand the art of branding in depth, I needed the "why". Why this

Back in April 2019, the IKEA logo changed. At this time I was moving to a new apartment and I often visited the IKEA stores, but I’m not sure I would’ve noticed if I hadn’t read about it. It wasn’t a fundamental change, more like a

It is the experts who communicate well and consistently that are known (and recognised) on the market. But what exactly do you need for this? If you want to communicate authentically, you must present your work, methods and achievements properly. Self-management is never a waste of time. And while everyone