digital

OMV is launching a new identity to visually reflect its transformation into a sustainable, integrated chemicals and energy company. The new logo features a modern, linear design with a green symbol representing continuous movement and forward thinking.

What does it mean for the work of the graphic designer? What can you use it for? What can’t you use it for? New AI tools are introduced every day—let’s explore the opportunities they provide.

Increasing numbers of cities and countries are opting for a unified identity in their communication efforts. At the national level, the Swedes stand out for developing their unique font.

The digital branding process is quite different from conventional visual branding. Digital media and digital brand design require a different mindset from the designer, this is something we must adapt to. A basic visual identity package is not the business card+letterhead+folder (…) package any more. We print less and

What trends to expect in visual branding and identity design this year? I don’t like articles that tell us what trends and events we are to expect for the future. And yet I’m writing a post exactly like that—even though I can’t see the future, either,