The top 9 branding books to boost your development The following books are mostly centred around branding and design issues, but other creatives, freelancers and entrepreneurs can integrate several of them into their own processes.
AI in Graphic Design What does it mean for the work of the graphic designer? What can you use it for? What can’t you use it for? New AI tools are introduced every day—let’s explore the opportunities they provide.
Sweden's unique typeface Increasing numbers of cities and countries are opting for a unified identity in their communication efforts. At the national level, the Swedes stand out for developing their unique font.
The disappearing diversity of logos There is an increasing trend in the world of logos towards simplicity – sans-serif fonts are getting popular and are widely used by brands. But doesn’t this mean that originality will be lost? Will logos be all too similar? Why are sans-serif fonts so popular?
The Tony's Chocolonely logo The creative director of Tony's Chocolonely recently blew up the internet with a post about their logo that makes Tony's stand out on another front. Find out what caused the huge response and what makes the Tony's brand so special! How a brand turns
The Brand Spiral™ I have been thinking a lot about how best to represent the branding process. Many people think that branding starts (and sometimes ends) with the logo, but the reality is obviously different. The visual aspect of branding is important, but in order to know what needs to be communicated visually,
Mickey in trouble I started my design career at Disney. 🐭 I could say that I finished there, because I didn't have any other jobs as an employee after that: I started my own business, zwoelf and later brandguide. But that's not the point :) I learned a lot at Disney.
Playing for a visual identity – using Lego® Serious Play® in visual branding projects At zwoelf strategy & design, the first step of every visual branding process is one or several discovery sessions to gather all the information we need for the brief. This is a personal or online discussion with the stakeholder(s). How a brand turns into visual identity Ready to elevate
Who are your biggest inspirations for branding? As a successful graphic designer, I spent years creating and building a growing studio, producing work that I was proud of. However, around 2013, I felt for the first time that in order to truly understand the art of branding in depth, I needed the "why". Why this
Personal branding from a big gun – We went to Chris Do’s workshop If you already have your brand, you might ask, how can you make all this your own? Here is the gist for you, these are the most important things to think about if you are thinking of personal branding.