Sign in Subscribe

Peter Sher

Branding and the Visual Response: A Practical Guide to Creating a Powerful Visual Identity

"Branding and the Visual Response" is a valuable resource for anyone seeking to understand the complexities of branding and its visual manifestation. It provides practical guidance, insightful analysis, and a comprehensive overview of the branding process in both traditional and digital contexts.

I Just Stand and Shoot

Yusuf Dikec, a 51-year-old Turkish sports shooter, stole the spotlight at the Paris Olympics—not for winning gold, but for his laid-back charm and genuine personality.

OMV's new image - brand analysis

OMV is launching a new identity to visually reflect its transformation into a sustainable, integrated chemicals and energy company. The new logo features a modern, linear design with a green symbol representing continuous movement and forward thinking.

The smiley 🙃

The smiley has become a convention symbol of cheerfulness, humour and happiness, a motif that can be understood by everyone, regardless of language or culture, and has been used for decades - and, as we will see later in this article, millennia.

Responsive Design Essentials: Elevate Your User Experience with Best Practices

Responsive design isn’t just a trend; it’s an imperative in today’s varied digital landscape. In this concise guide, you’ll learn how to employ flexible layouts, media queries, and a mobile-first approach to ensure your website offers an optimal experience on any device.

The top 9 branding books to boost your development

The following books are mostly centred around branding and design issues, but other creatives, freelancers and entrepreneurs can integrate several of them into their own processes.

AI in Graphic Design

What does it mean for the work of the graphic designer? What can you use it for? What can’t you use it for? New AI tools are introduced every day—let’s explore the opportunities they provide.

Sweden's unique typeface

Increasing numbers of cities and countries are opting for a unified identity in their communication efforts. At the national level, the Swedes stand out for developing their unique font.

The disappearing diversity of logos

There is an increasing trend in the world of logos towards simplicity – sans-serif fonts are getting popular and are widely used by brands. But doesn’t this mean that originality will be lost? Will logos be all too similar? Why are sans-serif fonts so popular?

The Tony's Chocolonely logo

The creative director of Tony's Chocolonely recently blew up the internet with a post about their logo that makes Tony's stand out on another front. Find out what caused the huge response and what makes the Tony's brand so special! How a brand turns