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Topic

branding

A collection of 19 issues

Storytelling, branding and typography—what’s the connection?

The way to the audience’s heart is through good stories. These usually have 6 components (problem, hero, guidance, plan, implementation, success). Stories establish connections. Brands that don’t use the power of storytelling pass up a great opportunity. Brand components and contents are less intriguing when there is no

Digital branding – favicon is the new fax

The digital branding process is quite different from conventional visual branding. Digital media and digital brand design require a different mindset from the designer, this is something we must adapt to. A basic visual identity package is not the business card+letterhead+folder (…) package any more. We print less and

Top 5 trends in visual branding

What trends to expect in visual branding and identity design this year? I don’t like articles that tell us what trends and events we are to expect for the future. And yet I’m writing a post exactly like that—even though I can’t see the future, either,

Pirate branding

Is branding something pirates already did? Yes, most probably, though they were not aware of it. British naval records show that the first pirate to use the flag with the skull, the Jolly Roger, as a symbol was Emanuel Wynn in the 18th century. It was described as a black

Logo design: why is it important to have a unique logo and why is it not?

Logo and logo design is a critical issue of visual identity design. Some say it is the single most important part of the visual identity, others pay almost no attention to it. Who is right? How important is a brand logo? Is it important at all? Why do you need

Basic forms and their meaning in logo design

To understand how a brand works visually, it’s best to break it down and examine it at atomic level. In UI (user interface) design we have been using the Atomic Design method for quite some time. Here we break down the UI elements to as small units as possible:

Rebranding: LogMeIn becomes GoTo

Rebranding season has arrived. After the Pannon, sorry, Telenor » Yettel rebranding project, here is another one from this week, now at a hugely successful, Hungarian-founded start-up: LogMeIn has become GoTo. Moving Brands, a San Francisco based multinational agency was hired for the project, and they shared an interesting animation reel

New visual identity and logo for Telekom

The result is a more distinctive letter T with a fresh feel, which, while it is still a serif font, is much more modern than the previous version of visual identity. Telekom, the 17th most valuable brand globally, is introducing its new visual identity in the spring of 2022. This

Two-dimensional car brands

Introducing the visual identity of Audi, BMW and VW Apple, Microsoft, Google and other leading global IT companies undoubtedly shape our visual environment with their products. Their widely used systems and products set trends with their visual appearance. Take a look at the appearance of their products and you will