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branding

A collection of 19 issues

Branding and the Visual Response: A Practical Guide to Creating a Powerful Visual Identity

"Branding and the Visual Response" is a valuable resource for anyone seeking to understand the complexities of branding and its visual manifestation. It provides practical guidance, insightful analysis, and a comprehensive overview of the branding process in both traditional and digital contexts.

I Just Stand and Shoot

Yusuf Dikec, a 51-year-old Turkish sports shooter, stole the spotlight at the Paris Olympics—not for winning gold, but for his laid-back charm and genuine personality.

OMV's new image - brand analysis

OMV is launching a new identity to visually reflect its transformation into a sustainable, integrated chemicals and energy company. The new logo features a modern, linear design with a green symbol representing continuous movement and forward thinking.

The smiley 🙃

The smiley has become a convention symbol of cheerfulness, humour and happiness, a motif that can be understood by everyone, regardless of language or culture, and has been used for decades - and, as we will see later in this article, millennia.

The top 9 branding books to boost your development

The following books are mostly centred around branding and design issues, but other creatives, freelancers and entrepreneurs can integrate several of them into their own processes.

AI in Graphic Design

What does it mean for the work of the graphic designer? What can you use it for? What can’t you use it for? New AI tools are introduced every day—let’s explore the opportunities they provide.

Sweden's unique typeface

Increasing numbers of cities and countries are opting for a unified identity in their communication efforts. At the national level, the Swedes stand out for developing their unique font.

The disappearing diversity of logos

There is an increasing trend in the world of logos towards simplicity – sans-serif fonts are getting popular and are widely used by brands. But doesn’t this mean that originality will be lost? Will logos be all too similar? Why are sans-serif fonts so popular?

Personal branding from a big gun – We went to Chris Do’s workshop

If you already have your brand, you might ask, how can you make all this your own? Here is the gist for you, these are the most important things to think about if you are thinking of personal branding.

Levels of development of a designer

My theory is that as a designer working on visual branding projects you go through several stages of development. You need time to grow, getting from one stage to the other takes time. To move on from a stage, you need a senior colleague or an external mentor/help you