Category branding

Great experiences with Brand Sprint

Brand Sprint Design Thinking
An effective workshop format Let’s get right into it. But this is what we have seen recently. In our design planning projects, process is the key—we always know what comes next, we take the client by the arm and walk…

Pirate branding

Is branding something pirates already did? Yes, most probably, though they were not aware of it. British naval records show that the first pirate to use the flag with the skull, the Jolly Roger, as a symbol was Emanuel Wynn…

Two-dimensional car brands

New BMW logo
Introducing the visual identity of Audi, BMW and VW Apple, Microsoft, Google and other leading global IT companies undoubtedly shape our visual environment with their products. Their widely used systems and products set trends with their visual appearance. Take a…

Digital branding – favicon is the new fax

The digital branding process is quite different from conventional visual branding. Digital media and digital brand design require a different mindset from the designer, this is something we must adapt to. A basic visual identity package is not the business…