Peter Sher

Logo and logo design is a critical issue of visual identity design. Some say it is the single most important part of the visual identity, others pay almost no attention to it. Who is right? How important is a brand logo? Is it important at all? Why do you need

To understand how a brand works visually, it’s best to break it down and examine it at atomic level. In UI (user interface) design we have been using the Atomic Design method for quite some time. Here we break down the UI elements to as small units as possible:

Rebranding season has arrived. After the Pannon, sorry, Telenor » Yettel rebranding project, here is another one from this week, now at a hugely successful, Hungarian-founded start-up: LogMeIn has become GoTo. Moving Brands, a San Francisco based multinational agency was hired for the project, and they shared an interesting animation reel

The result is a more distinctive letter T with a fresh feel, which, while it is still a serif font, is much more modern than the previous version of visual identity. Telekom, the 17th most valuable brand globally, is introducing its new visual identity in the spring of 2022. This

Introducing the visual identity of Audi, BMW and VW Apple, Microsoft, Google and other leading global IT companies undoubtedly shape our visual environment with their products. Their widely used systems and products set trends with their visual appearance. Take a look at the appearance of their products and you will