Brand Sprint Guide
You know the key to growth is not just getting more clients, it’s increasing your per-client value.
Fail at that and you’re not even going to stay in business, let alone grow.
What if I told you there was a service, you could add to your skillset, that ensures you will be the go-to creative choice for every client?
This service is discovered by Jake Knapp, a leading designer at Google for 10 years. He was tired of struggling and being stuck in different projects, because of the old-fashioned branding model of spending months researching and answering every problem of the clients.
Neither you nor your clients have spare time for this…
Your clients need a solution-focused partner who thinks lean and can guide them to uncover the right answers rapidly at the time they need it.
You should be that partner by applying this lean, targeted way of solving critical branding problems in just 3 hours!
This is called Brand Sprint.
During Brand Sprint, you can get a very good picture of your client’s brand, its vision, future, and challenges under just 3 hours.
- make the abstract idea of “our brand” into something concrete
- team gets a common language to describe what their company is about
- help making subsequent decisions — about naming, identity, design, or marketing — way more easier
It was one of the largest, if not the largest push to my career…
I was able to cover the fundamentals of every clients’ businesses, which prevented misunderstandings and problems from coming up.
It was a blessing because instead of solving problems with the client I was able to focus on the creative part of the projects that I love!
Finally, in that way, I could provide real, out-of-the-ordinary, exceptional value to my clients through my designs.
I believe that you can also do it. You just have to go through the same exact steps that I and Jake Knapp have already gone through.
That is why, I created this ebook to give you this step-by-step, easy-to-apply guide for Brand Sprints.
I put all the exercises and templates with crystal-clear and detailed descriptions, which were also used by Peter Knapp. Promising you, after reading this you will be able to conduct a complete Brand Sprint all alone with any of your clients.
Are you ready to go into the details?